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Something I’ve noticed is that for what is a visually important industry, photographers on average don’t invest well with their websites, leading to less search traffic, conversions and effectively reduce their potential long term value of their business. Here’s the core tips that I think every photographer should use to review their website.
- Content
I see it time and again when I come across a photographer’s website. 90% of websites I see in the photography space do one thing great – they show photos. What don’t they do? Have any written content at all. When people hire a photographer, it’s to help them capture a moment and tell a story. With any images you have and on your pages – these should be telling the user a story from both image and text basis. This can help people connect with your work personally and understand more about who you are. Besides the users – it also helps you become seen more on Google – I’ll go into this more later.
- Make it easy to contact you
Treasure hunts can be fun – but hunting for contact details aren’t. Your website should easily and repeatedly show your email, phone and storefront/mailing address. Ideally a good web designer will have your preferred contact visible in the menu as a clickable phone number, along with contact forms on each page.
- Digital marketing
A well designed and marketed website can potentially bring in six figures a year in leads whilst working away in the background – whilst a website hidden away can bring you in none. Building a website which takes into account core SEO principles and following through with an ongoing SEO strategy can fundamentally transform your business and personal life. Any business which is not booked up to 100% capacity and do not want to expand any further, should be making use of the most effective marketing strategy which generates new reach and satisfied customers which can generate future word of mouth referrals. Ashley Meyer noted that after focusing on growing his digital marketing through social media and SEO, he doubled his bookings for his wedding photography business within 12 months.
- A personalised, unique about you page
A lot of photographers forget that they don’t just provide high quality photographers to their clients – they are a fundamental part of their experience. Whether you photograph weddings, corporate or business, families or anything in between – your personality and who you are a person is going to shape how your clients feel. By giving a personalised unique about page – potential clients can start to build that connection with you, which might set you ahead of your competitions websites. Remember – most people don’t like to get their photo taken, so converting people from seeing you as a ‘photographer’ and instead a person is very valueable.
Are you a photographer who would like a website which attracts more traffic and converts more customers? The ClickBurst team are experts in helping photographers in building modern, aesthetically pleasing websites which also drive more clients each day to your brand. Contact ClickBurst today to discuss how you can improve your online presence.
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