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Recent Stories

Breaking writers block

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I

Copywriting and Content Marketing

This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of

Social media and building likes

I like, you like. I share, you share. I follow, you follow. I pin, you pin. It is a funny online conversation we have going

Creating space for creativity

A friend recently suggested that I needed more space for creativity in my life.  A naturally challenging person, I was surprised at his comment and

Improve your business productivity

There seems to be a time limit set on everything in the world of marketing. Working to advertising schedules and implementing marketing plans mean you’ve

Marketing terms and lingo

Every now and then I have clients give me that blank, head cocked to the side look, you know the one, it says ‘I have

Marketing before it’s quiet

As our landscape changes mode to Spring and we enjoy the seasonal variability that most have come to love in Tasmania, we can be sure

More Popular Stories

Developing a personal brand

‘Your brand is what people say about you when you are not in the room’ (Jeff Bezos). Have you ever actually thought about what people

Google rolls out news feed

Google.com is going to be adding a Facebook-esque personalised newsfeed to its homepage, to show users the content that they may be interested in before