WHAT’S YOUR SINGLE SOURCE OF TRUTH?
June 21, 2020
ack in the old days, when stores were closed on Sundays and offices were filled with the murky haze of cigarette smoke, you’d ask someone
ack in the old days, when stores were closed on Sundays and offices were filled with the murky haze of cigarette smoke, you’d ask someone
f I had a dollar for every time a client told me they didn’t want to create too much content because they were worried about
During my gap year around the world, I interacted with many cultures that spoke English as their second language. I always tried to pick up
The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I
This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of
I like, you like. I share, you share. I follow, you follow. I pin, you pin. It is a funny online conversation we have going
A friend recently suggested that I needed more space for creativity in my life. A naturally challenging person, I was surprised at his comment and
There seems to be a time limit set on everything in the world of marketing. Working to advertising schedules and implementing marketing plans mean you’ve
Every now and then I have clients give me that blank, head cocked to the side look, you know the one, it says ‘I have
As our landscape changes mode to Spring and we enjoy the seasonal variability that most have come to love in Tasmania, we can be sure
Regardless of the type of marketing campaign you use to draw traffic and visitors towards your website, it’s important to remember that where they end
‘Your brand is what people say about you when you are not in the room’ (Jeff Bezos). Have you ever actually thought about what people
Google.com is going to be adding a Facebook-esque personalised newsfeed to its homepage, to show users the content that they may be interested in before
Do you have a brick-and-mortar store in Australia that you need to drive traffic towards? Now’s the perfect time to start creating local footfall, before