What Is An XML Sitemap?

When it comes to search engine optimisation we intend to use all the necessary techniques and resources we have at our disposal. Being able to utilise several techniques will help us optimise the site and its traffic as well as make it easier to be understood by search engines. There are a lot of things that can help with SEO and one of those is an XML Sitemap. Most websites put a lot of work into developing their XML sitemap to boost their SEO in order to reach a better goal through higher amounts of target audiences.

What Is An XML Sitemap

An XML sitemap is basically a map that appears as a sort of guideline or road map which connects all of the pages of a website to each other. This can be depicted as one page leading to two others while another would lead to one page while another leading to two more and so on. This formed by linking a page on another existing page within the website. Once pages are linked, they are considered to have a path in the XML sitemap which will help with the navigation through a website. Basically a website is buildup of web pages and all of the web pages that are linked together on one XML sitemap can all be accessed eventually by going from link to link within the website.

What Does It Do

The XML sitemap basically acts as the whole tree or map of links which connect one page to another and so on until you reach the end of a page. Most pages will have links that go to other pages which therefore extends the link to the page that it is linked to, extending the XML sitemap even further. An XML sitemap is good for keeping track of the pages within the website and basically holds a lot of the content of a website together by making it all accessible within the website without the need of finding or using other external links. An XML sitemap acts as the structure of a website where all the pages are links together forming pathways which lead to one page to another and so on.

How Can It Help SEO

There are many strategies when it comes to SEO such as keywords, link building and much more. An XML sitemap that is well built will make it easier for people to find, access and manoeuvre thorough the website. People will then need to leave the site less and will instead navigate through the site using links that link one page within the website to another page also within the website. This avoid people jumping out of your website and keeps them as an active user. The longer they stay the more positive things they can happen such as them learning more, developing interest in the site and being able to add to you viewers staying notes Perth based SEO firm, Halo Digital.

Search engines may use the XML sitemap as a way to navigate with searching making it easy for it to look through your website for keywords and other content relevant to searches. It also identifies what your website is about and the content within it and all of its pages making it easier for it to determine whether your website is to appear for a certain search. Having a well-built sitemap makes it easier for people and the search engine to access and manoeuvre through your website.

Using XML Sitemaps To Show Multiple Locations

With many businesses, it’s common to have multiple location/suburb pages to capture localised traffic in your service areas. This can however lead to a multitude of pages which may miss being indexed, or when updated not be crawled for months at a time. An example of this is with Dantian Health – which targets both the Melbourne metro area, as well as laser focused on Brunswick. By having separate pages, it allows the business to build content unique to the specific market, whilst with a XML sitemap they can ensure both are indexed appropriately on Googles searches.


With the help of the XML sitemap a lot of users do not need to keep going back to their search engine, looking similar thing over and over again. Instead they may manoeuvre through the site using links which will not only prevent your users or viewers from being led to other sites but it will also keep them on your site with the benefit of being led to relating content. The need to keep going back to a search engine is reduced as they will eventually come across what they are looking for on your site as well as they have the chance to enjoy more of you content and maybe pick up a thing or two.

More Posts

Breaking writers block

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I