Your logo is your first impression, not your only impression
A logo is a trait, or starting point for a recognisable and successful brand; it is not to be thought of as the business’s brand.
A logo is a trait, or starting point for a recognisable and successful brand; it is not to be thought of as the business’s brand.
Positive word of mouth (WOM) is without doubt the most effective type of marketing you can receive as a business. Wouldn’t it be great if
After profitability, marketing is the backbone of success for any successful brand. As a business owner, you need to come up with ideal ways of
Are letterbox drops an effective marketing strategy? For a while now, letterbox drops have been a leading marketing approach for businesses and brands. The procedure
Do you have a school and need advice on the best marketing strategies to boost enrolment? Like any other business, marketing is a crucial function
As a customer, your primary aim is to always pay less for every product you buy. Saving money and bagging a good deal is still
As a digital marketer, you’re often looking to build new connections with product and service providers who can help you with your outsourcing needs. Likewise
A friend was recently telling me about an internal committee at her company that was tasked with creating a corporate style guide for the organisation
At the recent Flying Solo (a community of solo and micro-business owners) annual conference in Sydney, LinkedIn expert Jennifer Bishop closed her presentation with the offhand
Web-based advertising, content marketing, internet campaigns, online marketing – whatever you’d prefer to call it, all modern marketers should understand the advantages that come with
The reputation of your business is something that you shouldn’t take lightly. Understanding exactly what your customers are saying about you online, what your competitors
This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of
As a customer, your primary aim is to always pay less for every product you buy. Saving money and bagging a good deal is still
As a digital marketer, you’re often looking to build new connections with product and service providers who can help you with your outsourcing needs. Likewise
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